posted on: 08/23/2011 - 11:27am by mdougherty
Authored with Rich Cherry
At the Balboa Park Online Collaborative, most of our projects share one key objective: leveraging resources. For websites we standardized the CMS platform and deployed 20 websites in 2 years with 3 developers. For digitization we created shared studios and digitized 160,000 images, videos, films and slides in 18 months. And for shared resources we ran fiber to 14 buildings, sharing a 50 mb pipe to the Internet and a digital asset management system.
So as we pursue mobile projects that showcase the great variety of attractions within the Park (80+ destinations and 50+ events each day), that objective translated into the re-use and re-purposing of content becomes critical. After all we want to solve the common problems that visitors face (like getting lost!) using a low-cost approach.
The first app that we created was the Balboa Park iPhone app, a branded app that works on iPhones, iPads, and iPod Touch devices. By featuring content fed directly from the Balboa Park website via RSS feeds (organization listings, locations data, event instances, etc.) we spend very little time maintaining the app. If it’s right on the website, it’s right on the app, and we know we’re providing visitors with up-to-date info at their fingertips. We are also launching some kiosks around the park that use the same feed.
While we had a great response to our first iPhone app—about 25,000 downloads in the first year—...Read The Rest